Meeting the heatlh and beauty needs of black women
A welcome addition to the Hair and Beauty and Wellbeing calendar, this summer's Within Me Seminar event (BWM) looks set to addresses the growing demand for natural and nutritional products that aid the general wellbeing of black and ethnic minority women.
Scheduled for the last bank holiday in August, this two-day seminar event will be held on Saturday, August 25th and Sunday, August 26th 2012 at the School of Oriental and African Studies (SOAS), central London.
There will be featured panelled discussions with experts, guest speakers as well as producers of natural products who can offer a range of services for consumers who want to address hair, skin and general wellbeing issues.
'In recent years black and ethnic minority women have made massive steps to take control of their lives holistically with a return to natural hair and heightened interest in wellbeing matters this has informed both political and economic rebirth in reclaiming what is beautiful,' founder of BWM Yearwood said.
Yearwood developed the BWM Me Seminar after recognising a glaring gap in the health and wellbeing market when it comes to meeting the needs of women from African Caribbean communities in particular,
Yearwood's research showed that there is a growing demand among people of colour for growing and maintaining natural hair as well as exploring natural food and lifestyle changes that support wellbeing for a range of health conditions which affect these communities in largest numbers at a much earlier age.
'Research highlighted a growing demand among people of colour growing and maintaining natural hair as well as exploring natural food and lifestyle changes. From our on-going research it was clear that this renaissance also supported information about wellbeing for chronic illnesses of which Ethnic Groups are over-represented,' Yearwood said.
Underserved by the health and beauty industry
This two day event aims to meet the needs women of colour currently underserved the by the health and beauty industry and promises to offer delegates the kind of information needed to support any decision around buying and using beauty and healthcare products.
Angela Tella, the award-winning author, dietician and lifestyle expert and Shirley McDonald, a respected senior trichologist, are the expert guest speakers for the Hair and Beauty Seminar on Saturday, August 25th.
'This event presents a real opportunity to be part of the solution to some of the health and beauty issues experienced by black and ethnic minority women today', Tella said.
The knowledge of Shirley McDonald is particularly sought after by this market as has written and lectured extensively on common hair and scalp disorders and studied advanced nutrition for practitioners with Institute of Nutrition I.O.N and gained the diploma in Natural Nutrition from the College of Natural Nutrition.
Benefits of natural products
There will be a panel discussion on The Benefits of Natural Products over the two days of this event, which will include Sonia Evelyn, CEO and founder of the FRO her range, one of the first black UK brands to go into Boots and Ronke Ige, founder of Emi & Ben natural skin care company, whose handmade unrefined body butters enjoy celebrity fans including TV presenters Myleene Klass and Angellica Bell.
Andrea Lawrence, creator of Toulou Organics Skincare and Sisterlocks consultants Melissa Blake and Huguette Lawson will also conduct a workshop entitled: Caring for Your Child's Hair and Skin Naturally.
The second day of this beauty event, on Sunday, August 26th, delegates will get the chance to learn from internationally renowned Afrikan Yoga founder Pablo Menfasawe-Imani during a the Health and Wellbeing seminar.
Pablo is a certified Hatha Yoga teacher and in the past decade has developed a huge following for his yogic workshops. He is author of Afrikan Yoga 'A Practical Guide to Smai Posture, Breath and Meditation.
'I'm looking forward to sharing information about Afrikan Yoga and how we can develop awareness of the body to help to assist healing and balance and further explore our own emotional bodies,' Menfasawe-Imani said.
Organisers of the Beauty Within Me seminar are offering a special promotion to Black Mental Health UK readers to encourage you and your friends and family to come attend this event and benefit from the expert speaker's and practitioners who will provide a level of information that is essential for self-sufficiency in health and wellbeing.
BWM we have created a unique promotional code: Mentalhealthbwm2012, which BMH UK readers can use. When registering online and prompted readers are asked to please apply the code that will allow them to receive ticket price of £15.00 (GBP) instead of the advertised £35.00( GBP) for the 2 day event.
Beauty Within Me Seminar will be held on August 25-26, 2012 at the School of Oriental & African Studies, Brunei Lecture Theatre & Brunei Suite, Thornhaugh Street, Russell Square, London, WC1H OXG (closest tube station: Russell Square).
Visit: www.beautywithinme.com for more information.